It all begins with truth. I believe your story holds the power to transform your life and your brand.

Whether you’re launching a business, growing your presence online, or stepping into a new chapter, storytelling is the bridge between who you are and where you’re meant to go.

I created Cierra The Confidence Guru after getting laid off from Deloitte at 24 in September 2023. What started as a vulnerable TikTok post Sharing my discomfort at my first job at a college, turned into a global movement. I was featured in Business Insider and later in the Financial Times, which was also shared on the Harvard website. My story reached millions of readers across outlets like El Tiempo in Colombia and the Hindustan Times in India.

But this isn’t just about me. I use my voice to help others rise too. Now I guide people of all backgrounds and identities in turning their truth into visibility and building magnetic brands rooted in confidence, purpose, and real connection.

Make it real. Make it bold. Make it yours.

I began college as an engineering major and later transitioned into actuarial science. At the College of DuPage, I led the Society of Women Engineers and created a research project titled Enriching the STEM System, focused on addressing the lack of diversity in the pipeline. Presenting that project to faculty—and winning second place—was my first time using my voice publicly. That moment cracked something open for me.

It was the first time I felt what it meant to speak my truth and be heard. That experience planted the seed for something bigger: I realized that I wasn’t meant to stay silent in technical rooms. I was meant to build something powerful with my voice.

Years later, in December 2022, I made my very first TikTok. I had no following, no brand, just a desire to show up authentically. When I got laid off from my job in 2024, I kept creating. I started sharing stories—about career, dating, identity, and confidence. I told the truth, even when it was vulnerable.

One of those stories, about how getting laid off from Deloitte was the best thing that ever happened to me, went viral. It resonated with over 2 million people through Business Insider, and millions more across the world. That moment changed my life.

What started as one voice online turned into a global brand rooted in truth, alignment, and personal power.

“I didn’t hire a publicist. Every feature - Business Insider, Financial Times, the Harvard site, and ShoutOut Miami - came to me because of my authentic storytelling online.”

If your brand doesn’t sound like your real voice, that’s a sign to come back home to yourself.

I teach something most people never say out loud. Your power doesn’t come from a title, a job, or how you’re perceived. It comes from clarity, ownership, and deep self-trust.

I built this brand after choosing myself. After deciding I would no longer shrink. And that choice opened every door.

Now I live in Miami, a city that reflects my creativity, confidence, and bold expression. I continue to show what it looks like to lead with purpose—not just in business, but in life.

This is not just about strategy. It’s about alignment, expression, and building something lasting from the truth of who you are.